We recently had the opportunity to work on a branding project for Goondiergwa, a local Darwin Indigenous construction company. We drew two red-tailed black cockatoo feathers, male and female. This bird is a very unique iconic bird to the Northern Territory and has a very meaningful element to our customer.
The aesthetic of the brand is strong, bold and clean, which reflects the company’s commitment to quality and professionalism. The colours and brand elements have been carefully designed to reflect the fact that this company is 100% Indigenous owned and operated, which is an important aspect of the company’s identity.
To ensure that the logo can be used across various branding elements, different variations were created; full colour, mono, stack and landscape. This allows the company to use the logo in a variety of contexts and applications. Overall, we created a strong recognisable brand which met all of Goondiergwa needs.